consistent wedding enquiries, without the rollercoaster
we help wedding pros bring in more of the right couples, consistently, through simple systems,
instead of crossing your fingers on Instagram and waiting for referrals to "hopefully" kick in.
why most marketing doesn't work for wedding pros
the wedding industry moves differently,
and most agencies don’t get it.
most advice is built for “any small business”,
not for couples planning one of the biggest days of their lives.
here’s where it usually goes wrong.
boosting random posts isn’t a strategy
posting a pretty grid and hitting “boost” on a reel with “Now Booking 2026/27” feels productive,
but it usually fills your inbox with price-shoppers and people who aren’t even sure what they want yet.
couples don’t behave like “normal leads”
they save, stalk, compare, ask friends, leave and come back weeks later.
generic funnels built for plumbers or gyms don’t match how couples actually enquire or make decisions.
agencies treat your brand like any local service
most agencies lump wedding pros in with tradies and real estate agents.
the result?
bland ads, wrong messaging and enquiries from people who don’t get your style or value.
no system to catch the “i’ll reply later” crowd
a lot of good couples go cold not because they’re not interested, but because life gets busy.
without a follow-up system, those almost-bookings quietly disappear.
the astria™ system
a simple, hands-off system designed to give wedding pros consistent enquiries and calmer workdays.
wedding pros don’t need more complexity.
you need a system that brings in better couples, follows up automatically, and helps you book the right clients without chasing or stressing.
the astria™ system has three core parts:
1. lead flow
bring the right couples in, consistently.
targeted Meta ads built specifically around how real couples browse, compare and enquire.
no guesswork, just a steady flow of high-intent leads.
we build ads around how couples actually plan their wedding.
late-night scrolling, saving inspo, quietly comparing vendors, so the people who enquire already feel like you’re on their shortlist.
2. lead nurture
turn enquiries into warm, ready-to-book conversations.
smart automations that reply, follow up, qualify and guide couples the moment they enquire.
reducing ghosting and filtering out the wrong fits, so you only speak with people who are genuinely ready.
instead of enquiries sitting in your inbox while you’re at a wedding, editing or trying to switch off, they get an instant, on-brand reply that keeps the conversation warm until you’re back at your desk.
3. appointment engine
a smoother, more supported booking experience.
human support layered with automation to help secure calls, reply to couples faster and lift your overall booking rate.
the follow-up rhythm matches wedding timelines, not generic “book now” urgency, so you stay top of mind through long lead times without feeling pushy or salesy.
how this looks for wedding pros
same system, different shape.
here’s how it can play out for photographers, videographers, florists and content creators.
for wedding photographers
prime dates filled with couples you actually want to shoot
instead of feast-or-famine enquiries and couples who just want “someone with a camera”, your system brings in people who already love your style, understand your pricing and are ready to talk dates.
more of your key weekends locked in early, less panic-filling gaps with work that drains you.
for wedding videographers
from “do we really need video?” to couples who see the value
instead of waiting for the rare couple who already knows they want video, your ads and follow-up educate them earlier, so the people who enquire are the ones who value storytelling, sound and movement.
more full-day film packages, fewer conversations with couples treating video as the first thing to cut.
for wedding florists
fewer quote-hunters, more couples at your minimum spend
instead of spending hours building detailed quotes for people who disappear, your system nudges out the price-shoppers before they ever hit your inbox.
more enquiries from couples who align with your minimum spend and aesthetic, less emotional energy lost on “just seeing how much it would cost”.
for wedding content creators
a calendar of shoots with couples who actually get it
instead of hoping reels go viral or trying to explain what you do from scratch every time, your ads and follow-up bring in couples who already understand why having their day captured for socials matters to them.
more aligned enquiry conversations, less time convincing people you’re not “just an extra with an iPhone”.
a simple process designed around your reality
no pressure, no complicated funnels, just a clean path that gets you from “stuck” to “booking aligned couples”.
step 1. connect
book a quick 15-minute fit call → we’ll learn what you do, how your bookings work now and what you’ve already tried.
if it’s clearly not a fit, we’ll say so.
if we’re a good match, we move into a deeper strategy call where we map out what your next 3–6 months could look like.
step 2. build
we map out an enquiry + follow-up system around your specific offers, pricing and capacity.
that means no cookie-cutter funnel, just what you actually need to bring in and handle more of the right couples.
step 3. grow
we launch, monitor and refine the system so you’re not guessing what’s working.
you keep focusing on your couples and your craft while we handle the boring, repeatable stuff in the background.
common questions
answered simply, without the jargon.
will this work for my type of wedding business?
yes.
we’ve built this around the realities of wedding work. peak seasons, long lead times, weekend-heavy schedules. not generic “any business” advice.
we adjust the messaging, targeting and nurturing to fit your exact style and offers.
how fast will i see enquiries?
we’ve had campaigns generate enquiries within the first 24–48 hours after launch, but the real win is building a consistent flow, not just a quick spike.
what if i’ve tried ads before and nothing happened?
most “i tried ads” stories are really “i boosted a post and hoped for the best”. that’s not on you, it’s just not a proper system.
boosting can help with visibility, but it rarely reaches couples who are actively planning.
most past ad attempts fail because they use generic targeting or messaging that doesn’t match how couples actually browse and enquire.
wedding ads require the right timing, psychology and follow-up.
that’s what our system is built around.
will i need to do any extra work?
very little.
we set up everything.
ads, follow-up, automations, booking flows. so you can stay focused on taking care of your clients and delivering your work.
you’ll only handle the conversations with couples who are actually ready.
do i need a fancy website or brand first?
no.
as long as you have a clear offer, a solid portfolio and a way for couples to enquire, you’re good.
we guide you on anything that needs improving along the way.
what happens during off-season?
we adjust your campaigns, budgets and nurturing to match demand.
some pros slow things down, others use off-season to build ahead, both approaches work.
what if i’m not in the wedding industry?
our main focus is on wedding pros and vendors, but we occasionally work with other service-based businesses where the fit is right.
if you like our approach, you’re welcome to book a call and we’ll let you know honestly if we can help.
